Hi Guys 

On the same block as high-end boutiques Celiné and Moschino in New York's SoHo shopping grid, zealous Kanye West fans with saintly patience have shut down the street, waiting -- and hoping -- to enter 83 Wooster, the rapper-cum-designer's Pablo pop-up shop.

On opening night (March 18), the Yeezy Hive included a mixed bag of consumers, from the suited business folk to Yeezy Boost-clad hypebeasts, as well as West's inner circle, like model Luka Sabaat, Ian Connor and producer Mike Dean. Day two offered the early-rising weekend crowd with the same fervor as a Jordan sneaker drop.

Kanye West Announces Pablo Pop-Up Shop in New York

The storefront mirrored the flier West shared in his Twitter announcement: a large square maroon floor-to-ceiling sign that read "Pablo" in burnt orange gothic lettering, a staple design in the inventory. Artist Cali Thornhill Dewitt, who used the same typography for previous designs like his "Pour One Out" sweatshirts, lent his vision to the minimalistic yet bold apparel, fitting of the Pablo personality: loud and proud.

The Pablo mini-emporium was bare with white walls and wooden racks. A lone projection with a montage, including menacing canine faces, violent explosions and rose bouquets plays on loop as a playlist of West's seventh album, The Life of Pablo,mixed with Future's catalog, blare through the black Sonos speakers. The clothes are more muted. Hoodies, short- and long-sleeve shirts, bomber jackets, windbreakers, beanies and caps available in azure blue and maroon red (the latter was first spotted at Kanye's Yeezy Season 3 fashion show/ TLOP listening session at Madison Square Garden last month) line the walls in color-coordinated fashion. 

A New Yorker named Rory Johnstone had copped nearly $900 worth of swag for himself and his friends on Friday, and then returned on day two (a personal hook-up allowed him to skip the line drama) to potentially purchase a jean jacket.

Kanye West Combines His Two Loves With 'Life of Pablo' Album & Yeezy Season 3 Debut at MSG

"I am a huge Kanye fan," he tells Billboard. "In his discography, [The Life of Pabloalbum] is in the top three, a more minor work than say Yeezus or My Beautiful Dark Twisted Fantasy."

As a design creative himself, Johnstone appreciated the garb, commending the colors and typography. "[The merch is] fine for what he's trying to do -- a sort of high volume merch," he says.

Like Kanye's tweets, the designs are hard to miss, especially in the denim department. Tattered vintage Levi's jean jackets, retailing for $400, range from darker dungaree hues to the washed and faded. Each jacket boasts a different collar from soft wool to red lumberjack plaid to leopard animal print. Even the imprinted black scrawl on one jacket asks the shopper "The Life of Pablo Which one?" West also tributes his family on $45 airbrushed cotton tees that bear illustrations of the face of his late mother Donda West on the front and his late father-in-law Robert Kardashian on the back.